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Public
Speaking
Notes from a lecture
given by Michael Cloud *
at Success '97 (notes taken by
Stacy Van Oast)
You have four minutes
to win people over; four minutes in which to audition for the opportunity to
perform, whenever you make any contact with anyone:
- in letters to the
editor
- in fundraising
letters
- in books
- in personal
relationships
so.... lead with your best material!
Seven deadly public speaking
sins:
- The failure to practice
properly:
- in front of the
mirror
- into a tape recorder
practice makes permanent!
- The absence of a well-defined
thesis
- what's my main
point?
- try to define main point simply
enough that it would fit on a bumper sticker
- everything should tie in and be
relevant
- Not focusing on your target
audience
- determine age, education,
whatever's relevant
- determine what your target
audience knows about you and your message
- A poverty of passion
- audience deserves your
best
- if you can't muster up passion,
get a new topic
- step into your energy (not away
from it), demonstrate your energy
- Blowing the beginning
- maybe you forgot about the first
4 minutes
- start strong
- create a good first
impression
- A feeble finish
- people should leave the room
with a great impression
- sometimes helpful to write the
ending first
- Failing to write a speech script
- write out your main
points
- sit down with somebody and write
an outline; discuss it and take notes
Trust your heart
* send a SASE to Michael Cloud
at POB 28368, Las Vegas, NV 89126-2368 for a copy of his essay on this
topic
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